How Wisconsin Public Service compares with the utilities next door
| Utility | 2024 ¢/kWh | Customers | Δ vs Wisconsin Public Service, ¢/kWh | $/yr difference |
|---|---|---|---|---|
| City of Marshfield | 10.07 | 11,928 | -6.16 | -$666 |
| Manitowoc Public Utilities | 11.14 | 16,152 | -5.09 | -$550 |
| City of Plymouth | 11.80 | 7,358 | -4.43 | -$479 |
| City of Menasha | 12.42 | 8,607 | -3.81 | -$412 |
| City of Sturgeon Bay | 12.46 | 7,786 | -3.77 | -$407 |
| City of Kaukauna | 12.53 | 14,543 | -3.70 | -$399 |
| Two Rivers Water & Light | 12.71 | 5,573 | -3.53 | -$381 |
| Wisconsin Rapids W W & L Comm | 13.38 | 12,395 | -2.86 | -$309 |
| Northern States Power Co | 15.83 | 220,574 | -0.40 | -$44 |
| Wisconsin Public Service Corp (this page) | 16.23 | 411,775 | — | — |
| Wisconsin Power & Light Co | 16.89 | 437,211 | +0.66 | +$71 |
| Adams-Columbia Electric Coop | 17.63 | 35,910 | +1.40 | +$151 |
12 bundled utilities (≥5,000 customers) share at least one county with Wisconsin Public Service. Showing the 11 cheapest. Positive $/yr = that utility's customers pay more than Wisconsin Public Service customers at the same usage. Territories are fixed by address — these gaps measure cost differences between areas, not options you can pick between.
Where Wisconsin Public Service customers pay more (county benchmark)
| County | Cheapest utility in county | Their ¢/kWh | Wisconsin Public Service premium, $/yr |
|---|---|---|---|
| Marathon | City of Marshfield | 10.07 | +$666 |
| Manitowoc | Manitowoc Public Utilities | 11.14 | +$550 |
| Portage | Consolidated Water Power Co | 11.54 | +$507 |
| Fond Du Lac | City of Plymouth | 11.80 | +$479 |
| Outagamie | New London Electric&Water Util | 12.29 | +$426 |
| Waupaca | New London Electric&Water Util | 12.29 | +$426 |
| Calumet | City of Menasha | 12.42 | +$412 |
| Winnebago | City of Menasha | 12.42 | +$412 |
Multiple utilities in one county means adjoining territories, not household choice — you cannot switch wires companies. Showing the 8 highest-premium counties of 22 served.
Rate trend and size
| Metric | 2023 | 2024 | Change |
|---|---|---|---|
| Average price, ¢/kWh | 16.57 | 16.23 | -2.1% |
| Residential customers | 407,404 | 411,775 | +1.1% |
Ownership: Investor Owned. Statewide context: Wisconsin electricity rates.
Supply vs delivery on a Wisconsin Public Service bill
Wisconsin is a regulated retail market — Wisconsin Public Service customers cannot choose a different supplier; rates are set in utility-commission proceedings. Official information: psc.wi.gov.
Counties served (WI, EIA-861 2024)
Brown · Calumet · Door · Florence · Fond Du Lac · Forest · Iron · Kewaunee · Langlade · Lincoln · Manitowoc · Marathon · Marinette · Oconto · Oneida · Outagamie · Portage · Shawano · Vilas · Waupaca · Waushara · Winnebago
Head-to-head comparisons
- We Energies (Wisconsin Electric Power) vs Wisconsin Public Service Corp
- Wisconsin Power & Light Co vs Wisconsin Public Service Corp
- Wisconsin Public Service Corp vs Northern States Power Co
Questions people ask
- Is Wisconsin Public Service Corp more expensive than other Wisconsin utilities?
- Wisconsin Public Service Corp customers paid an average 16.23 cents/kWh in 2024 — 6% below the Wisconsin volume-weighted average of 17.30 cents (EIA-861, bundled residential service).
- Can I switch away from Wisconsin Public Service Corp?
- No — distribution territory is fixed by address and Wisconsin has no residential supplier shopping. Rate changes go through the state utility commission (psc.wi.gov).
- How many customers does Wisconsin Public Service Corp have?
- 411,775 residential customers in Wisconsin in 2024 across 22 counties, per its EIA-861 federal filing. Ownership type: investor-owned.