How Wisconsin Power & Light compares with the utilities next door
| Utility | 2024 ¢/kWh | Customers | Δ vs Wisconsin Power & Light, ¢/kWh | $/yr difference |
|---|---|---|---|---|
| City of Marshfield | 10.07 | 11,928 | -6.82 | -$737 |
| Manitowoc Public Utilities | 11.14 | 16,152 | -5.75 | -$621 |
| Village of Waunakee | 11.70 | 6,677 | -5.19 | -$561 |
| Hartford Electric | 11.71 | 6,998 | -5.19 | -$560 |
| City of Plymouth | 11.80 | 7,358 | -5.09 | -$550 |
| Sun Prairie Utilities | 12.13 | 16,647 | -4.76 | -$514 |
| City of Menasha | 12.42 | 8,607 | -4.47 | -$483 |
| City of Stoughton | 12.60 | 8,391 | -4.30 | -$464 |
| Two Rivers Water & Light | 12.71 | 5,573 | -4.19 | -$452 |
| Wisconsin Rapids W W & L Comm | 13.38 | 12,395 | -3.52 | -$380 |
| Rock Energy Cooperative | 14.47 | 7,310 | -2.43 | -$262 |
| Wisconsin Power & Light Co (this page) | 16.89 | 437,211 | — | — |
19 bundled utilities (≥5,000 customers) share at least one county with Wisconsin Power & Light. Showing the 11 cheapest. Positive $/yr = that utility's customers pay more than Wisconsin Power & Light customers at the same usage. Territories are fixed by address — these gaps measure cost differences between areas, not options you can pick between.
Where Wisconsin Power & Light customers pay more (county benchmark)
| County | Cheapest utility in county | Their ¢/kWh | Wisconsin Power & Light premium, $/yr |
|---|---|---|---|
| Marathon | City of Marshfield | 10.07 | +$737 |
| Menominee | City of Marshfield | 10.07 | +$737 |
| Wood | City of Marshfield | 10.07 | +$737 |
| Grant | City of Boscobel | 10.65 | +$674 |
| Iowa | Village of Muscoda | 10.92 | +$645 |
| Richland | Village of Muscoda | 10.92 | +$645 |
| Manitowoc | Manitowoc Public Utilities | 11.14 | +$621 |
| Sauk | Village of Prairie Du Sac | 11.32 | +$602 |
Multiple utilities in one county means adjoining territories, not household choice — you cannot switch wires companies. Showing the 8 highest-premium counties of 35 served.
Rate trend and size
| Metric | 2023 | 2024 | Change |
|---|---|---|---|
| Average price, ¢/kWh | 16.14 | 16.89 | +4.7% |
| Residential customers | 433,061 | 437,211 | +1.0% |
Ownership: Investor Owned. Statewide context: Wisconsin electricity rates.
Supply vs delivery on a Wisconsin Power & Light bill
Wisconsin is a regulated retail market — Wisconsin Power & Light customers cannot choose a different supplier; rates are set in utility-commission proceedings. Official information: psc.wi.gov.
Counties served (WI, EIA-861 2024)
Adams · Calumet · Columbia · Crawford · Dane · Dodge · Fond Du Lac · Grant · Green · Green Lake · Iowa · Jackson · Jefferson · Juneau · Kenosha · Lafayette · Langlade · Manitowoc · Marathon · Marquette · Menominee · Monroe · Oconto · Portage · Richland · Rock · Sauk · Shawano · Sheboygan · Vernon · Walworth · Waupaca · Waushara · Winnebago · Wood
Head-to-head comparisons
- We Energies (Wisconsin Electric Power) vs Wisconsin Power & Light Co
- Wisconsin Power & Light Co vs Wisconsin Public Service Corp
- Wisconsin Power & Light Co vs Northern States Power Co
- Wisconsin Power & Light Co vs Madison Gas & Electric Co
Questions people ask
- Is Wisconsin Power & Light Co more expensive than other Wisconsin utilities?
- Wisconsin Power & Light Co customers paid an average 16.89 cents/kWh in 2024 — 2% below the Wisconsin volume-weighted average of 17.30 cents (EIA-861, bundled residential service).
- Can I switch away from Wisconsin Power & Light Co?
- No — distribution territory is fixed by address and Wisconsin has no residential supplier shopping. Rate changes go through the state utility commission (psc.wi.gov).
- How many customers does Wisconsin Power & Light Co have?
- 437,211 residential customers in Wisconsin in 2024 across 35 counties, per its EIA-861 federal filing. Ownership type: investor-owned.