Madison Gas & Electric Co residential customers paid an average of 20.34¢/kWh in 2024 —
18% above the Wisconsin average of 17.30¢/kWh (EIA-861).
It served 147,501 residential customers across 1 WI county.
Territories are fixed by address, but the cheapest nearby utility, Village of Waunakee (11.70¢), works out about $933/yr less at 10,800 kWh/yr.
How Madison Gas & Electric compares with the utilities next door
| Utility | 2024 ¢/kWh | Customers | Δ vs Madison Gas & Electric, ¢/kWh | $/yr difference |
|---|---|---|---|---|
| Village of Waunakee | 11.70 | 6,677 | -8.63 | -$933 |
| Sun Prairie Utilities | 12.13 | 16,647 | -8.20 | -$886 |
| City of Stoughton | 12.60 | 8,391 | -7.74 | -$836 |
| Rock Energy Cooperative | 14.47 | 7,310 | -5.87 | -$634 |
| Wisconsin Power & Light Co | 16.89 | 437,211 | -3.44 | -$372 |
| Adams-Columbia Electric Coop | 17.63 | 35,910 | -2.70 | -$292 |
| We Energies (Wisconsin Electric Power) | 19.23 | 1,048,148 | -1.10 | -$119 |
| Madison Gas & Electric Co (this page) | 20.34 | 147,501 | — | — |
7 bundled utilities (≥5,000 customers) share at least one county with Madison Gas & Electric. Positive $/yr = that utility's customers pay more than Madison Gas & Electric customers at the same usage. Territories are fixed by address — these gaps measure cost differences between areas, not options you can pick between.
Where Madison Gas & Electric customers pay more (county benchmark)
| County | Cheapest utility in county | Their ¢/kWh | Madison Gas & Electric premium, $/yr |
|---|---|---|---|
| Dane | Village of Waunakee | 11.70 | +$933 |
Multiple utilities in one county means adjoining territories, not household choice — you cannot switch wires companies.
Rate trend and size
| Metric | 2023 | 2024 | Change |
|---|---|---|---|
| Average price, ¢/kWh | 19.72 | 20.34 | +3.1% |
| Residential customers | 142,945 | 147,501 | +3.2% |
Ownership: Investor Owned. Statewide context: Wisconsin electricity rates.
Supply vs delivery on a Madison Gas & Electric bill
Wisconsin is a regulated retail market — Madison Gas & Electric customers cannot choose a different supplier; rates are set in utility-commission proceedings. Official information: psc.wi.gov.
Counties served (WI, EIA-861 2024)
Dane
Head-to-head comparisons
- We Energies (Wisconsin Electric Power) vs Madison Gas & Electric Co
- Wisconsin Power & Light Co vs Madison Gas & Electric Co
Questions people ask
- Is Madison Gas & Electric Co more expensive than other Wisconsin utilities?
- Madison Gas & Electric Co customers paid an average 20.34 cents/kWh in 2024 — 18% above the Wisconsin volume-weighted average of 17.30 cents (EIA-861, bundled residential service).
- Can I switch away from Madison Gas & Electric Co?
- No — distribution territory is fixed by address and Wisconsin has no residential supplier shopping. Rate changes go through the state utility commission (psc.wi.gov).
- How many customers does Madison Gas & Electric Co have?
- 147,501 residential customers in Wisconsin in 2024, per its EIA-861 federal filing. Ownership type: investor-owned.
About these numbers. Rates shown are averages computed from federal regulatory filings (EIA Form 861)
and public tariff databases — confirm with your utility before making decisions; your actual rate depends on your tariff,
usage, and riders. Distribution utility is determined by address and generally cannot be chosen; in retail-choice states
you may choose your supplier for the supply portion of the bill. Savings figures use 10,800 kWh/yr
(US average residential usage) and are estimates, not quotes. EnergySavings is an independent data project by CertiHomes
and is not affiliated with any utility, supplier, or government agency.