How Magic Valley Electric Coop compares with the utilities next door
| Utility | 2024 ¢/kWh | Customers | Δ vs Magic Valley Electric Coop, ¢/kWh | $/yr difference |
|---|---|---|---|---|
| Magic Valley Electric Coop Inc (this page) | 10.20 | 126,402 | — | — |
| Nueces Electric Cooperative | 10.69 | 46,409 | +0.48 | +$52 |
| Medina Electric Coop, Inc | 12.10 | 30,205 | +1.89 | +$205 |
| Brownsville Public Utilities Board | 12.70 | 48,146 | +2.50 | +$270 |
3 bundled utilities (≥5,000 customers) share at least one county with Magic Valley Electric Coop. Positive $/yr = that utility's customers pay more than Magic Valley Electric Coop customers at the same usage. Territories are fixed by address — these gaps measure cost differences between areas, while the supply portion is separately shoppable in Texas (see below).
Where Magic Valley Electric Coop customers pay more (county benchmark)
| County | Cheapest utility in county | Their ¢/kWh | Magic Valley Electric Coop premium, $/yr |
|---|---|---|---|
| Hidalgo | Rita Blanca Electric Coop, Inc | 8.28 | +$207 |
| Willacy | Rita Blanca Electric Coop, Inc | 8.28 | +$207 |
Multiple utilities in one county means adjoining territories, not household choice — you cannot switch wires companies. In Texas you can shop the supply portion regardless of county.
Rate trend and size
| Metric | 2023 | 2024 | Change |
|---|---|---|---|
| Average price, ¢/kWh | 10.34 | 10.20 | -1.4% |
| Residential customers | 121,456 | 126,402 | +4.1% |
Ownership: Cooperative. Statewide context: Texas electricity rates.
Supply vs delivery on a Magic Valley Electric Coop bill
Texas has residential electric supply choice: Magic Valley Electric Coop delivers the power and bills a default supply rate, but you may buy the supply portion from a licensed competitor instead. Compare offers against the price to compare on the state's official shopping site: powertochoose.org.
Electric choice in ERCOT competitive TDU areas (~85% of load; munis/co-ops exempt; Power to Choose lists offers). No residential gas choice.
Counties served (TX, EIA-861 2024)
Brooks · Cameron · Hidalgo · Kenedy · Starr · Willacy
Questions people ask
- Is Magic Valley Electric Coop Inc more expensive than other Texas utilities?
- Magic Valley Electric Coop Inc customers paid an average 10.20 cents/kWh in 2024 — 32% below the Texas volume-weighted average of 14.96 cents (EIA-861, bundled residential service).
- Can I switch away from Magic Valley Electric Coop Inc?
- You cannot switch the wires company — distribution territory is fixed by address. Texas does allow supply choice, so you can buy the supply portion of the bill from a licensed competitor via powertochoose.org if its offer beats the price to compare.
- How many customers does Magic Valley Electric Coop Inc have?
- 126,402 residential customers in Texas in 2024 across 6 counties, per its EIA-861 federal filing. Ownership type: co-op.